Global Expertise
Recognized as leading global experts in pricing for complex technology products we bring unparalleled insights across industries.
150+ Projects
Delivered 150+ commercial redesigns across six continents, spanning all ACV sizes and businesses from pre-revenue to $1B+ ARR.
Diverse Impact
Supported B2B SaaS, hardware, consulting, and non-SaaS businesses in adding ARR to their revenue mix, with a focus on $10M–$1B companies.
If it’s complex, transformative, and you have high expectations, we’re the right partner.
Typical challenges solved
SaaS Pricing & Packaging: End-to-end design & implementation of pricing for complex products.
Strategic Planning: Growth plans, M&A and Exit planning.
Cloud Transition: Shift On-prem & Perpetual solutions to SaaS with minimal churn.
Revenue Shifts: Transform service revenue into ARR or monetize open-source ecosystems.
Organizational Development: Build SaaS teams, culture, and processes within non-SaaS businesses.
KPI and Metrics: Set up and improve key metrics such as NDR, ARPA, Churn, and CLV/CAC.
Sales & GTM: Add self-serve sales or expand partner and reseller channels.
Profit Increase: Improve margins and ensure cost covering across products and segments.
Geographical Pricing: Design and implementation of localized pricing across diverse regions and markets.
With an average uplift of 242% across our latest 23 projects we specialise in transformation, not optimization.
This is measured on ACV before and after implementing new pricing strategies across all projects that ended in 2022 and 2023. Median lift was 102% with larger lifts on smaller ARR sizes.
Our past clients routinely get these outcomes.
Increased ARR: We lift ARR on both new sales and existing customers. Often by +50%.
Simpler Model: We simplify pricing, product, contracts, and discounts and make it easier for both internal teams and customers.
Better Unit Economics: We improve most metrics such as ACV, CLTV, CAC/CLTV, CAC Payback, Churn rates and NRR.
Shorter Sales Cycles: Reducing time-to-close and boosting conversion as customers clearly understand the value.
New Growth Track: Higher ACV, better value communication and good channel design all contribute to net higher organic growth.
Higher Enterprise Value: Value creation through higher ARR, better unit economics and increased growth
We get these results by focusing on the high-impact structural changes that create value for you and your customers.
Who we help
We work with ambitious B2B tech companies aiming to scale recurring revenue. Our clients typically fall in the $50–200M range but span from $10M startups to $10B global enterprises.
We partner with companies who have:
A desire to move beyond incremental improvements and tackle bold, transformational pricing challenges.
A commitment to aligning pricing with customer value for exponential impact.
Global operations or aspirations, often dealing with complex sales and service processes.
In industries like:
Native B2B SaaS - born in the cloud.
On-Prem or Perpetual-to-SaaS transitions
Hardware OEMs
Platforms & Open Source Networks
AI Products & Features
Platforms & Open Source Networks
Managed Services & SaaS-Service Hybrids
Who we don’t help
We have a circle of competence defined by both our domain expertise within complex technology products and by our principles of engagements. We do not do work outside of either.
Companies or clients we do not accommodate:
Sell primarily to B2C markets.
Lack recurring or reoccurring revenue models.
Require short-term, hourly-based assistance, as projects are outcome-focused (e.g., delivering net ARR growth) rather than time-bound.
Request participation in RFP processes.
Require a full team for project execution. For such needs, firms like McKinsey or Simon-Kucher are recommended, and introductions to trusted partners can be arranged
1
Schedule a call
Reach out to set up an initial conversation to discuss your situation and what you want to achieve.
2
Define success
Over the course of a series of meetings we define the objectives of a potential joint project.
3
Method & timeline
Based on our discussion, we’ll suggest a methodology and timeline for reaching those objectives.
4
Proposal
If we can reach conceptual agreement on the approach, we’ll send a formal proposal and, once accepted, begin the work.
