Privacy Policy

1. Introduction

Willingness To Pay ApS ("we," "us," or "our") is committed to protecting the privacy of our clients, website visitors, and other individuals with whom we interact. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information.

2. Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, mailing address, job title, company name.
• Website Usage Data: IP address, browser type, operating system, referring URLs, pages visited, date and time of visits.
• Client Information: Information related to the services we provide, including project details, financial information, and any other information necessary to fulfill our engagements.
• Marketing and Communications Data: Preferences for receiving marketing communications, responses to surveys, and other communications.
• Other Information: Any other information you voluntarily provide to us, such as your resume or CV.
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3. How We Use Your Information

We may use your personal information for the following purposes:

• Providing and Improving Services:some text
  • To perform our consulting services, including client engagements, research, and analysis.
  • To communicate with clients and potential clients.
  • To manage client relationships.
  • To develop and improve our service offerings.
• Marketing and Communications:some text
  • To send you newsletters, updates, event invitations, and other marketing materials.
  • To conduct surveys and gather feedback.
  • To personalize your experience on our website.
• Recruitment:some text
  • To process job applications.
  • To evaluate candidates for employment.
  • To communicate with candidates about potential employment opportunities.
• Legal Compliance:some text
  • To comply with applicable laws and regulations, such as data protection laws, tax laws, and anti-money laundering regulations.
• Other Purposes:some text
  • For any other purpose with your consent.

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Contract: To fulfill our contractual obligations to you, such as providing consulting services.
• Consent: Where you have given your consent to the processing, such as for marketing communications.
• Legitimate Interests: To pursue our legitimate interests, such as improving our services and protecting our business, provided that your interests and fundamental rights do not override these interests.
• Legal Obligation: To comply with our legal obligations, such as tax laws and anti-money laundering regulations.
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5. Disclosure of Your Information

We may disclose your personal information to the following categories of recipients:

• Service Providers: Third-party service providers who assist us with data processing, IT services, marketing, recruitment, and other essential functions. We have contracts with these providers requiring them to protect your information.
• Professional Advisors: Our legal, financial, and other professional advisors.
• Legal Authorities: When required by law or legal process, such as to respond to a court order or subpoena.
• Business Transfers: In connection with a merger, acquisition, or other business transaction.
• Other Disclosures: With your consent or as otherwise permitted by law.
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6. Data Security

We maintain appropriate technical and organizational security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• Access Control: Limiting access to your information to authorized personnel.
• Encryption: Encrypting your information in transit and at rest.
• Data Backups: Regularly backing up your information to prevent data loss.
• Security Assessments: Conducting regular security assessments to identify and mitigate vulnerabilities.
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7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
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8. Your Privacy Rights

You may have the following rights regarding your personal information:

• Access: To request access to your personal information.
• Rectification: To request correction of inaccurate or incomplete personal information.
• Erasure: To request deletion of your personal information, subject to certain exceptions.
• Objection: To object to the processing of your personal information, including for direct marketing purposes.
• Restriction: To request restriction of the processing of your personal information.
• Data Portability: To receive a copy of your personal information in a portable format.

To exercise your privacy rights, please contact us using the contact information below.
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9. International Data Transfers

We may transfer your personal information to countries outside of your jurisdiction. We will ensure that any such transfers are made in compliance with applicable data protection laws.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

admin@willingnesstopay,com 
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11. Updates to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website.